About the Creator

BEHIND EVERY ECLIPSE, THERE’S A CREATOR.

I’m Jay Soze — founder, perfumer, and creative force behind EIGHTY-FIVE RESERVE.

For me, fragrance has never been just about what smells good. It’s about what it makes you feel. The atmosphere it creates. The memory it leaves behind. The way it can change how you carry yourself before you ever say a word.

Every EIGHTY-FIVE RESERVE fragrance begins with an idea — and I obsess over that idea until every piece belongs. The composition. The name. The bottle. The packaging. The imagery. The cinematics. The music. The story. It all has to speak the same language.

That obsession became the foundation of EIGHTY-FIVE RESERVE: an independent fragrance house built in Chapters, where every release is an opportunity to create an entirely new world around scent.

I’m not interested in making another fragrance just to make another fragrance.

I want to create the one you remember.

The one someone asks you about.

The one that changes the energy when you walk into a room.

Confidence without introduction.
Presence without permission.

Everything comes back to one vision:

FRAGRANCE, BUT MAKE IT DANGEROUS.

JAY SOZE
Founder / Perfumer